Building Credibility For Your Adult Site

Let's face it - the days of TGP and even MGP (thumbnail galleries and movie galleries) are largely over. Nexus TGP submitter even terminated their services about a year ago. And unless you are willing to invest in your own semi-TGP domains most of this is over. Surfers have seen it all before. Alternative lifestyle marketing on the Internet is growing up rapidly.

With blogging and fora becoming increasingly important, it is getting to the point where you actually have to be a part of your niche(s) in order to be successful in them.

Understanding how niches work

The first thing you need is a more or less general understanding of how alternative lifestyle niches work. They attract two kinds of surfers - the "general porn interested public" and the actual niche crowd. The "general surfer" will visit your site once or twice (mainly attracted to the initial surprise or looking for the kick), is unlikely to actually join your site and in general is just a waste of bandwidth (and your marketing time and effort). What you are after is the true fetishist, lifestyler or kink-oriented surfer. These - provided you have something to offer - will join and are very likely to stay on board for quite a while.

It is important to understand that individual niches usually harbor quite a few financially powerful people, in other words, Triple A class consumers. And the majority of any niche crowd are at least A class consumers. In other words, people with money to spend and credit cards to use.

They are, however, also usually critical and self-aware consumers - they want meat for their money. They want quality, the want real information and most of all they want to be taken seriously. Bear in mind that someone who is gay is taking huge risks anyway - in the career area, the personal area, the family area. Just a bunch of pictures from naked guys won't get these people excited - certainly not for a long time. The same is true for people into BDSM, into cross dressing, etcetera.

Working with your information

These days you need to work with your information. For example on sites such as the one your are currently reading. Adult article marketing is extremely difficult since most article publication sites shy away from adult-oriented subjects.

For adult marketing blogs and fora are a much better option ...... provided you have something to say that people will want to read. "I have 10.000 nude pictures" won't do that. Everyone has these and we have seen them all before. So you need to be able to offer good and solid quality information. And you need to be able to respond to posts on blogs and fora.

That not only requires knowledge and understanding, it also requires a certain tone and lingo. For example, I myself am hetero sexual. And as much as I may understand the gay scenes, that does not mean my language will strike a cord. Simply because I am not gay. I can walk the walk, but I can not talk the talk.

So, you'll need people form within the niches you are targeting to help you out here. To post on blogs and fora and to help and guide you and, most importantly, build credibility, because that is what it is all about. And that is also true for social networking on sites such as MySpace, Tagged and others.