Writing Good Content

Anyone that has been doing business online for any amount of time, or who has been involved in search engine optimization (or marketing online) in any form knows the importance of good content. You will never get a site ranked without unique, creative, great and amazing keyword dense content - period.

So what do you do when you are into a business that's hard to create good content for? How many different ways can I describe this DVD player? This is the problem that most new to Internet businesses find when it comes to the "setting up of the website" part of their business.

I do have some suggestions that could make ranking on the search engines easier for you based on the content alone on your site:

* Research the Competition (Competition Analysis) I know it sounds elementary, but you want to see what the top players in your field are doing because you are not going to re-invent the wheel. You are not going to copy (thats not what I am saying) but you are going to get good ideas as to what the top players in your area are doing. This could give you some ideas to find topics you normally would not have thought about through information from your supplier.

* Resist the urge to copy and paste the product information from your suppliers site to yours. If you do this, you have done what probably 100 other websites (you are going up against) has done and eventually someone is going to get hit with duplicate content issues when it comes to Google. So rewrite you product descriptions using the keywords you have researched out and try to add a twist and a flavor that makes it yours. We want the search engines to think that it is original so we don't get hit with any kind of penalties.

* Using Article sites to see what people are talking about. There are so many article submission sites out there, just do a Google search for "whatever product + article" and you will see a list of ideas and topics. If I had a site selling Mattresses I can learn (from these article sites) that a lot of people are wondering the proper memory foam mattress care. Then I can create a page talking about that adding great content and value to my site.

* What are bloggers talking about when it comes to your products? You can do a search on places like Google Blog Search or SERPH.com to find the "hot" topics in your field and stay up to date.

* Pay a free lance writer to do it for you! You can find many affordable quality writers on places like elance.com, guru.com or getafreelancer.com. I have had content written for me for as little as five dollars a page. You give them keywords they need to focus on, and they can do the rest!

It really is not that hard to find interesting topics on almost anything if you put a little work into it. It will make all of the difference in the world when it comes to your sites visibility on the search engines and how you do in business long term. I just read a great article this morning talking about the better the content you have the better rankings you get on the search engines - especially Google. Now, content alone will not do it for you, but its a good place to start and one of many of the most important pieces of the Internet marketing puzzle that people miss!