SEO Services - Guide to Basic Internet Marketing That Deliver Traffic

SEO Services:

Search engine optimization or SEO has become one of the most important components of Internet marketing strategies. It is a tool that enhances the process of increasing the quality and quantity of web traffic improving and provides organic search results. The normal trend is that the higher a website is ranked on the search result page, the more traffic it will get. SEO services can vary from website to website depending on the requirement but is used on website headings, in text or body copy, design and even on images.

There are many people who have a website that displays some of the best products, has some well written content and offer great service and yet these sites don't receive even half the desired traffic. This is simply because they didn't understand the importance of SEO nor did they realize its potential in driving the targeted traffic. Great products, excellent services and a site that is very well written. To enhance your website, you will require the services of a SEO consultant or an SEO copywriter who knows his/her job very well.

A SEO copywriter will add more depth to your existing website copy by adding singular or plural keywords, synonyms and keyword phrases. Now that you have understood the common practices, let us take a look at the two broad categories of SEO services. They are:

• On-Page Optimization
• Off-Page Optimization

On-page optimization SEO services :

Well researched keywords

Correct use of Meta tags

Keyword density optimization

On-page optimization is the most commonly applied category within the SEO services and it focuses on two elements namely, your webpage content and the website structure or architecture. The key element is your web page content and you need to take special care while writing the content. Your web page content has to be relevant and in sync with the product or services you are selling or promoting. The best way to get your website on the top of the page ranking is by using various SEO techniques. Effective use of SEO techniques can actually bring results within a short period of time.

Off-Page Optimization SEO services:

Increasing link exchange/link building/ link popularity: You can exchange your website links with another website and thus gain mileage without spending money. You can even display your link on various article directories

Using keyword rich anchor text

Submission to article directory: This is a cost free method of gaining mileage or promoting your website. There are hundreds of article directories available today for submission purposes. Most of them won't charge you anything but there are a few who would charge you a membership fee. You can do this yourself but a well optimized article will increase your relevancy thus its effectiveness.

SEO services or SEO techniques are based on certain common practices and these include:

Well researched keywords: SEO services are actually aimed at getting your site a higher rank in all search engines. To get the higher ranking, your website content needs to be keyword rich and hence you need to select the right keywords. This research for the right keywords or keyword phrase is an integral part of the entire search engine optimization process. The keyword phrase research is a process of selecting those keyword phrases, which are optimized and will help visitors to find your website. The important thing is to follow the right approach to find these keywords. If you are selling camping tents, then your keyword needs to be associated with the product and the activity for which it is used.

Heading of the web page: The heading is the most important part of any web page as it always catches the eye due to its positioning. Hence, you can always use catchy copy or tag lines to draw attention or create curiosity. Hence to create a higher visibility, you can use a primary keyword in the heading. There are two types of keywords: primary and secondary. Let's take an example: If you are offering web design, then your primary keyword will be web site design, graphic design, banner design etc. The search engines always give higher priority to the primary keyword or the keyword used in the heading. One more thing to remember is the length of text in single page. The ideal word limit is 500 because this helps to understand the keyword relevance. Not all the search engines will read through the entire page hence, try to keep the primary keywords in the beginning.

Meta tags: Meta tags, one of the SEO services, can't really be seen like the text. It is normally embedded in the code or the html. Meta tags help in letting the search engine crawler's index your website in an accurate manner. There are different types of Meta tags like the title tags, Meta description tags, Meta keyword tags and body tags.

What to avoid from a SEO company:

Make sure that the SEO firm you hire does not practice black hat techniques that can get your site banned completely from the search engine… why would they do that? To get you the unrealistic goals they set and once they have "fulfilled" their end of the contract they leave you hanging with a banned site.

Guaranteed Search Engine Optimization

At first, you might think that this is an odd subject for a search engine optimization company to be writing on. Should you use a search engine optimization company that takes your money and guarantees nothing? No!

Search engine optimization is simply relevant content, fresh content, and link population. It is a science. If the proposed services will enhance ALL of the three pillars of optimization, then your search engine optimization company should guarantee you that they will perform all of these task. That is imperative. Make sure there is this guarantee that exists in your service agreement and not just the proposal. Furthermore, make sure that you are entitled to a report of some kind to show evidence of your search engine optimization company performing the tasks which were guaranteed.

The guarantees to be wary of are those which guarantee top placement in a short amount of time, discontinue billing should the guarantee not be met, or give you the opportunity to close your contract. Wow, we have a lot to discuss.

First, if your search engine optimization company is promising a short turnaround of less than three months, ask them how. Do not buy into "proprietary process" or "snake oil" like mysteries. Also, if the specialist has pricing that is incredibly low, this is a sign that they are not the group to work with.

A popular offer made by many solid white hat search engine optimization companies is the time frame guarantee with discontinued billing should that time frame not be met. Another words, if you pay them $500 a month for 10 months and you are not on the first page of Google for (example only) "pet shop" then they will continue to work for free until you are number one.

Sounds good, right? Well, not really. Check with your lawyer on this one. Once you discontinue paying a company, they do not work for you any longer. So if they stop performing search engine optimization, you are out (in this scenario) $5,000.00 for the 10 months without any means of ramification because they don't legally work for you. (Once again, confirm this with your legal council.)

Another marketing offer made by search engine optimization companies is easier to identify as a bad idea. First, they require that you enter into a contract. Then, they guarantee a term to be ranked in a high position in a certain amount of time. Should they fail, you get to close the contract.

This one is easy to avoid…never sign a contract. Not having a contract is much stronger motivation for your search engine optimization company to perform. If you are guaranteeing them income for a year, they will not respond with as much vigor, generally speaking. However, keeping a relationship "month to month" will allow you and your search engine optimization company to maintain a stronger relationship which is kept together by the best business formula around. That formula being: good company providing good service keeps happy customer which is seeing results.

So lets review. Don't work with search engine optimization companies that are cheap and guarantee quick "unrealistic" results. Next, read your agreement vary carefully should you go with a company that offers free SEO services after failing to meet a deadline. Finally, do not sign a contract. Only sign a service agreement which outlines BOTH parties' responsibilities and make sure that your billing is monthly and on a 30 day term period.