Tuesday, March 27, 2007

Web Site Promotion – Six Ways To Advertise Your Web Site I

Web site promotion is very important to anybody involved in internet marketing. Without promoting your site, you are unlikely to get much traffic and traffic is the life blood of any web site, irrespective of its content. Web sites are designed to be read, and if they are not read they may as well not exist. Here are five ways to advertise your web site that will guarantee a steady stream of traffic if done properly.

The first is making your site search engine friendly. That is not as difficult as SEO experts would have you believe, but it must begin from the moment you type your first html tag. Search engines read tables then columns then rows. So, if you have two tables, the spider will crawl table 1 first. It will then crawl row 1 of column 1 in that table. You must design your home page, which is the first page crawled by the spiders, with that in mind.

This article is not about SEO, but keep the above information in mind when you consider that the first 300 pages or so of your text is regarded by search engines as the most important. If your first table or first column contains nothing but navigation links, your site will be down-listed. Your title should be in bold text in H1 tags, and include, or be, the main keyword for your site, preferably the site name, but have a different title for each page. There are many sites that provide you with free SEO information. Read them and follow the advice given. Free advertising on the first page of Google is invaluable and definitely the best and least expensive type of web site promotion.

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